Our Story

We are Joann and Kowa, the founders of Herself Collections. We met while seniors in college, having been paired together for our fashion capping project. From then on, we became good friends and roommates for our first few years in New York. Despite the different paths our fashion careers took us, we remained close friends for the past 10 years.

Working in the fashion industry, we see the waste involved with both the constant drive for newness as well as the poor craftsmanship (including popular high-end designers) that causes pieces to need to be replaced after several wears. We built Herself Collections around the idea that you can wear our pieces with love year after year.

Herself Collections is a single place where women can feel confident in purchasing high quality pieces, that are nearly all handmade, but also modern, sleek, and beautiful. We carry pieces that are exclusively 14K gold filled, solid 14K gold, or sterling silver, curating the best collection of jewelry from a group of passionate women who are experts in their craft.

The name Herself Collections came from our connections with smart, independent women who inspire us daily. Herself is an unassuming, soft word, yet carries beautiful strength behind it.

Shop with confidence knowing that we are a trusted resource in selecting quality pieces from up and coming brands.