Our Story

Welcome to Herself Collections.

We’re Joann and Kowa, the founders, and we’re thrilled to have you here. Herself Collections is a women-founded and led jewelry brand from New York, New York. Our brand was born from our love for jewelry and a shared commitment to combat the fast fashion cycle by offering pieces designed to last.

With over 20 years of combined experience in the fashion industry, we've witnessed the waste that comes from the constant drive for newness and the poor craftsmanship—even in high-end designer brands—that leads to pieces needing replacement after just a few wears. We built Herself Collections around the idea that you can wear our pieces with love year after year.

Herself Collections is a welcoming place where women can feel confident in purchasing high quality pieces, that are nearly all handmade, but also modern, sleek, and beautiful. We’re passionate about providing luxurious products that elevate your experience at a fair price.

The name Herself Collections came from our connections with smart, independent women who inspire us daily. Herself is an unassuming, soft word, yet carries beautiful strength behind it.

Shop with confidence and have some fun.